More boutique, or strongly curated stations will add a song to their rotation because they dig it, and it truly fits the vibe the station outputs. Sydney station FBi radio is a top example here. Two of these news songs are hugely popular international hits, and the third is a home-ground Aussie anthem from a much smaller albeit totally fantastic local band.
This is where the role of the music director comes in. I would listen to anywhere between three and four hundred entries per week, and a commercial director would listen to about thirty or forty.
A commercial station is looking for something that has a narrative around it already. There needs to be an entry point for listeners. In addition to the popular tracks that make high rotation, Fbi fits a little extra something for their fans into their regular schedule. A good music director can really bring a station to the forefront of the industry as a beacon of sweet ass tunes.
Some radio stations prefer songs to be fresh and new to the market, whereas others could not care less about how old the song is. You really need to get to know the DJs at the station and actually listen to their shows.
See how your genre and music could possibly fit in. Maybe they have a section of their show dedicated to your genre of music for example? Do you have any tips for songwriters increasing their chance of radio play? Leave them in the comments section below! Publishing Sync Roster Blog Contact. Tips Anara Publishing. Share on facebook. Public and independent radio aren't necessarily held to that same code legally, which is why there are indie broadcasters who are more liberal with it.
In my experience, the mention or attempt at trying to pay for airplay or broadcast will send true professionals running for the door myself included, and there have been people who have tried to solicit payola with me; very bad idea all around. It's certainly not the right path for you to take in getting radio play or feature. As a DIY artist, you want to get your music on stations that are consistently wanting to add indie and unsigned artists to their station playlists and also showcase them regularly.
These are the radio stations and managers who you should be trying to figure out how to gain the interest of. Indie radio is the ticket here. As I explain in my free e-book , there are essentially three primary factors that determine whether an indie radio station manager or music director will add a new song to their rotation and how often that song will play.
The three factors are:. Sound quality and production value are paramount. Most professional radio and media platforms qualify potential music submissions on the quality of the recording first. It's instinctive; we aren't going to play a poorly mixed song. Strong songwriting involves lyricism as well as composition and arrangement.
Some great songs have very clever, witty, or thought-provoking lyrics. Yet others simply just have a good arrangement with a nice melody. A fun song that makes you tap your toes and sing along has as much airplay potential as a story-based song that brings you to tears.
Music that makes an emotional connection is what finds its way on the air. The last qualification plays the largest role in not only whether a song will get added to the rotation of a radio station, but also how often it will be played. Simply put, if a radio station manager, music director, or approved station personality likes a song, it will probably get some radio airplay. If that song also catches on with other station staff and especially with listeners, it's going to get a lot more spins.
Radio station managers are human, too. If we like something, we play it. It's just simple human nature. As music directors and station managers, we're passionate about the people who create the music we enjoy.
Fandom isn't limited to just the individuals who follow a band. Most radio station managers are serious fans of music too, and often we're fans of artists who not only make the music that we enjoy, but also who have engaged with us in some manner.
0コメント