Please note that for Bing there are no different rules per device regarding the maximum lengths of the title tag. Yahoo does not give much advice in their Help section opens in a new tab about the minimum and maximum length of the title tag. This roughly translates to characters. In practice a significant amount of title tags above 50 characters are truncated so we advise you to stick to a maximum amount of 50 characters.
In case your title is too short, Yahoo may use one of your headings instead. Please note that for Yahoo there are no different rules per device regarding the maximum lengths of the title tag.
Although DuckDuckGo is not very informative about their advice on how to optimize pages for their search engine, our research has shown that when you stick to a maximum of 65 characters you should be safe. In case your title is too short, DuckDuckGo may use one of your headings instead. Having duplicate title tags is confusing for both users and search engines because the title is an important differentiator.
Especially search engines will have trouble picking the right page to rank for incorporated keywords, often only ranking and displaying one. Don't rely on solutions such as the canonical URL to fix this for you. Monitor and track your title tags with ContentKing for improved visibility and more clicks to your site. Having a great headline when your page is shared on social media will improve the CTR to your website significantly.
This means he's involved in everything community and content marketing related. Right where he wants to be. He gets a huge kick out of letting websites rank and loves to talk SEO, content marketing and growth. Jessica is a content marketer for ContentKing. Her days are spent writing marketing content, cycling around canals in Amsterdam and attempting to master the Dutch language. Start Trial. Go to app. SEO Fundamentals.
Title tag Last updated: September 13, The Title Tag in short. Place the most important keywords at the beginning of the title. Make sure that the title is easy to read, and that they are unique across your entire website. Table of contents. What is a title tag? How do I write the perfect title tag? Frequently asked questions about title tags. Are you missing out on potential organic traffic? Some unexpected error happened. Please contact us. Something went wrong. Please, try again later. Domain required Please enter a valid domain name www.
This domain is already being monitored by ContentKing. Please contact us if you are the rightful owner of this domain. This website redirects to. The goal of the title link is to best represent and describe each result. You can help improve the quality of the title link that's displayed for your page by following the best practices.
Google Search looks at information in header elements or other large and prominent text on the page to produce a title link:. Google Search may detect this inconsistency and uses the right date from the headline in the title link:. Google Search might modify the title link to better help users if it determines that the page title doesn't reflect the page content. For example:. Google Search can detect the season number used in large, prominent headline text and insert the season number in the title link:.
If not, consider whether the title link is a better fit for the query. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. For details, see the Google Developers Site Policies. Documentation Not much time? Beginner SEO Get started. Establish your business details with Google.
Advanced SEO Get started. Documentation updates. Go to Search Console. General guidelines. Content-specific guidelines. Images and video. The official Google recommendation is to be descriptive and concise. Concise means to say the most with the least amount of words, to be precise in the use of words, and avoiding being wordy. Page titles should be descriptive and concise.
Also avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in the search results. Google only advises that title tags be concise and accurately describe what a page is about. This allows publishers to use as many words necessary in the title tag and not have to worry about the 70 character limitation if their website branding pushes the number of words beyond the 70 character limit. Seventy characters should probably be considered as a soft limit that publishers can use to describe what a web page is about.
Any leftover space can be used for the website branding. Regardless of how the title tag is displayed, Google will still take into account the entire title tag. Roger Montti is a search marketer with over 20 years experience. I offer site audits, phone consultations and content and Those character limits are based on how the titles display on desktop and mobile devices.
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