Person who invented doritos

Arch West, creator of Doritos , will be buried with the flavored tortilla chips that made him famous. West's daughter told the Dallas Morning News that the family planned to sprinkle his urn with Doritos before burying it in dirt. The year-old a former Frito-Lay executive died of natural causes on Sept. West invented Doritos — supposedly pidgin Spanish for "little bits of gold," Wired Magazine once reported — after a family trip to Mexico.

The Dallas Morning News reports that Frito-Lay officials were not keen on the idea but consumer testing proved positive and they began manufacturing the chips. By the s, Doritos was one of the best-selling chips in the Frito-Lay arsenal, but the chips that will accompany West to his grave are quite different from those the company released more than 40 years ago.

Doritos were given a big overhaul in , when Frito-Lay made them 20 percent larger and 15 percent thinner. Frito-Lay also got rid of the sharp angles on the chip, giving it rounded corners. Notably, the article claims that Doritos are 29 percent fat by weight.

A small bag contains calories, of them from fat, and milligrams of sodium, the LA Times reports. It was a salesman from Alex Foods who saw discarded tortillas at Casa de Fritos and told the cook he should fry them up and make tortilla chips out of them, rather than just throw them out. The cook did as he advised and used his own special blend of seasoning and the chips were a hit. About a year later, in , West walked by the restaurant on a family vacation and noticed the chips.

He was then the vice president of marketing for the company and felt like he had stumbled upon a goldmine. Not to be deterred, he managed to finagle some funding from other projects the company was working on, which allowed him to make and test out the product, first making taco flavoured and plain corn flavoured, the latter of which remained tied for his favourite throughout his life owing to being good for dipping. After selling them locally and seeing the chips hugely popular, the other execs were finally convinced and decided to move forward with selling them nationally by West retired from his position as vice president of marketing for Frito-Lay in , but remained committed to Doritos and even continued testing out new flavours over the years.

He died in , just a year after his wife of 69 years passed way- in his case dying of complications of vascular surgery at the ripe old age of 97, having risen from a child of poor immigrants to the force behind one of the best-loved crunchy snacks in the world. At his funeral, his family tossed Doritos chips into his grave so that his favourite snack could always be with him.

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